Consumer products company to improve planning capabilities with Blue Yonder utilizing Microsoft Azure and teaming with Accenture on implementation

NEW YORK, SCOTTSDALE, Ariz. and KOLKATA, India – March 24, 2021 – Tata Consumer Products Limited (TCPL) has created an autonomous and integrated supply chain with Blue Yonder, world leader in digital supply chain and omni-channel commerce fulfillment, and implemented by Accenture (NYSE: ACN). Leveraging solutions in Blue Yonder’s LuminateTM Planning, the digital transformation of TCPL’s supply chain will improve end-to-end visibility across the value chain to meet growing consumer demands and enable purposeful growth.

The project was powered by Microsoft Azure, Blue Yonder’s strategic partner for SaaS-based solutions.

Based in India, TCPL is a consumer products company uniting the food and beverage interests of the Tata Group. The company’s portfolio of products includes tea, coffee, water, salt, pulses, spices, and packaged food offerings. The company is innovating with new marketplace models and expects a larger play in the food and beverage industry, which requires enhanced capabilities for demand planning, inventory optimization, sales and operations planning (S&OP), and supply planning and replenishment to be successful.

“With more people working from and staying home, tea consumption by consumers has gone up. By digitally transforming its supply chain, TCPL can be better prepared for these kinds of shifts in behavior thanks to the strong demand, inventory optimization and S&OP capabilities of Luminate Planning powered by Microsoft Azure,” said Vishal Dhawan, group vice president, APAC sales, Blue Yonder.

By working with Accenture and choosing Blue Yonder’s Luminate Planning solutions, TCPL will increase service levels, reduce logistics costs and emissions and improve delivery responses, as well as put the decision-making power at the frontline of the sales organization.

“The digital transformation of TCPL’s supply chain will allow for more intelligent planning and better execution that helps achieve greater efficiency, sustainability and resilience,” said Vineet R. Ahuja, a managing director for Accenture in India. “With the combined value of our consumer goods industry experience and responsible supply chain expertise, TCPL will now have a future-proof, customer-centric supply chain and dynamic retailer sales intelligence that brings TCPL closer to end consumers.”

By underpinning its SaaS-based supply chain footprint with Azure, TCPL can combine rich internal and external data from across its digital supply chain assets, allowing the company to gain real-time visibility into issues, take quick resolution actions and plan for scenarios. In APAC, Azure fuels Blue Yonder’s ongoing SaaS momentum allowing its Luminate Planning solutions to deliver a seamless experience for Blue Yonder customers who can then make smarter business decisions that lead to profitable business growth.

“Companies like TCPL add value by integrating the Blue Yonder Luminate Planning solutions with Microsoft Azure,” said Venkat Krishnan, executive director, Commercial Partners, Microsoft India. “Luminate Planning helps TCPL tackle a variety of planning needs, ensuring customers have the right products when and where they need them thanks to the enterprise-grade reliability that Microsoft Azure provides.”

About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at

Accenture’s Supply Chain & Operations team helps organizations reimagine and transform for tomorrow — by building purpose-led, resilient and intelligent supply chains that improve business, customer and societal outcomes as new engines of responsible growth in an ever-changing, ever-challenging world.

About Blue Yonder

Blue Yonder is the world leader in digital supply chain and omni-channel commerce fulfillment. Our intelligent, end-to-end platform enables retailers, manufacturers and logistics providers to seamlessly predict, pivot and fulfill customer demand. With Blue Yonder, you can make more automated, profitable business decisions that deliver greater growth and re-imagined customer experiences. Blue Yonder – Fulfill your PotentialTM

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Maggie Nolan
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Marina Renneke, APR
Blue Yonder
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