Story originally appeared in the Wall Street Journal on Oct. 22, 2020, produced in partnership with WSJ Custom Content. Excerpts from the story below. To see the full story visit

With the continued impact of COVID-19 on global supply chains, consumer expectations for “last mile” delivery at speed continue to be a significant differentiator. Also rising is the frustration of companies desperately trying to update and digitize siloed supply chain and logistics operations in an attempt to keep up.

Meeting heightened customer expectations often leads frustrated companies to invest in solutions that don’t take into account a holistic strategy for omnichannel experiences, resulting in reduced growth and profitability.