This contributed story by Dr. Michael Feindt, strategic advisor with Blue Yonder, originally appeared in Forbes on Sept. 16, 2020. Excerpts from the story below. To see the full story Forbes.com.

“Fairness” is a complicated concept to address in the world of business. For artificial intelligence (AI), it represents a sharp weapon that could be used for unprecedented levels of good as companies look to become discrimination-free.

The significance of this subject hit home last year after I was invited to deliver a keynote presentation on two subjects at the first German-French conference on artificial intelligence, AIXIA. The first subject was sustainability — a long-established ramification of artificial intelligence.