This contributed story by Dr. Michael Feindt, strategic advisor with Blue Yonder, originally appeared in Forbes on April 28, 2020. Excerpts from the story below. To see the full story Forbes.com.

We still encounter organizations in charge of millions of data points every day that believe they can make better decisions than machines. They rely on decades of experience to make this claim, whether it revolves around stock control, revenue management or seasonal expectations.

However, the sustainability angle has changed this dynamic recently, and it’s likely to continue doing so moving forward at a more significant rate. The thought of having more experience than a machine doesn’t stand up against a trend that is only recently having a profound effect as a differentiator.