Story originally appeared in Forbes on June 22, 2020. Excerpts from the story below. To see the full story visit

For artificial intelligence to truly impact retail, companies need to stop perceiving themselves as individual siloes in their supply chains. For true efficiency and long-term sustainability, it’s time to come together and strive for end-to-end optimization. As retailers begin to adopt AI and machine learning, they’re realizing they can turn suboptimal guesswork into informed, data-driven decision-making off the back of their bespoke data.