As controlling costs remains a main priority for organizations, workforce management gives those with significant frontline and hourly workforces the opportunity to reduce losses associated with overstaffing, understaffing, and turnover. Over the past year, leaders have continued investments in AI and ML, specifically around forecasting capabilities and the introduction of Generative AI-powered virtual assistants. Quality of life enhancements for frontline workers are also a focus, with capabilities for communications, shift marketplaces, and the ability to state shift preferences fast becoming table stakes. Nucleus expects the WFM market to become increasingly competitive over the next 18 months as customers reassess the value delivered by current solutions, especially pertaining to industry-specific needs. Read the report here.