Blue Yonder’s Sónia Peres shared her insights into the ways fashion and retail brands are using AI and ML to adapt to consumer behaviors and manage inventories with Sourcing Journal. Read her interview here.

AI/ML offers clear advantages in fashion retail, such as enhanced customer personalization, optimized supply chains, and better demand forecasting. However, adoption has been significantly slower in this industry. Traditionally, fashion has been driven by intuition and human creativity, with many resistant to adopting technology, fearing it might diminish the creative process.