Story originally appeared in Vogue Business on May 5, 2020. Excerpts from the story below. To see the full story visit

Jim Hull, senior director of industry strategy, retail at Blue Yonder (formerly JDA) says that retailers he’s spoken to are expecting a “modest bump” in returns but are not adjusting purchase plans to offset this, preferring to take a hit to the balance sheet hit if it increases the potential for a sale.