This IDC Perspective discusses the importance and benefits of “what-if” scenario planning in retail with the integration of artificial intelligence (AI).

“The value of scenario planning challenges existing models and the status quo. In retail, AI allows decision-makers to speed up the process, simulate real-time conditions, and anticipate the future opportunities and conditions to brace for,” says Ananda Chakravarty, VP research, IDC Retail Insights.

Read the report here (subscription required).