Story originally appeared in the Wall Street Journal on Feb. 2, 2021, produced in partnership with WSJ Custom Content. Excerpts from the story below. To see the full story visit

This past year has brought immeasurable challenges, and the logistics industry tackled them with admirable speed while adjusting to the shocks in demand and supply patterns. Businesses everywhere have ensured critical supplies are flowing to and from important production activities. Yet, logistics decision-makers will need to change again, moving from reactionary approaches to a predict-and-pivot model.

The continuing implications of the pandemic have added extraordinary pressure to logistics and supply chain operations. Even as digitization changed the way consumers expected services to be delivered, the pandemic shifted things further into an on-demand economy. With disruptions and safety concerns affecting the seemingly unstoppable growth of e-commerce, businesses will continue to face increasing pressure to meet these demands. Nowhere is this more visible than business-to-consumer activities. In fact, UPS reported that its daily shipping volume rose 21% and shipment to homes dramatically increased by 65% in June.