Business Reporter: AI and data: How can retailers target the right customers, both through Covid-19 disruption and into the future?
This contributed story by Dr. Michael Feindt, strategic advisor with Blue Yonder, originally appeared in Business Reporter on July 8, 2020. Excerpts from the story below. To see the full story visit Business-Reporter.co.uk.
The Covid-19 pandemic has caused major disruption in the UK retail sector, with many shops being forced to close their stores or scale back their operations. In fact, every sector – even food and drink – reported an annual fall in sales, and outlets selling clothing and footwear, furniture and carpets and recreational goods were hit especially hard. Retailers therefore need to get back up to speed, and quickly, to ensure they can keep their head above water.