This contributed story by Dr. Michael Feindt, strategic advisor with Blue Yonder, originally appeared in Business Insider on Nov. 19, 2020. Excerpts from the story below. To see the full story visit BusinessInsider.com.

Whether in response to government legislation or a sense of moral duty, in recent years a growing number of businesses have sought to eliminate as much internal discrimination as they possibly can.

Human-made decisions tend to be inherently unfair; not setting out to be “right” or to do “wrong,” but still unfair. This happens because we live in a world where everything is not equal — it makes sense that data reflecting activity in this kind of environment will show bias.