The Intelligent Supply Chain Conference includes keynotes speakers from leading brands Coca-Cola FEMSA, Microsoft and Starbucks, and highlights real results from artificial intelligence use cases

JDA Software, Inc., today unveiled the agenda for JDA ICON – the Intelligent Supply Chain Conference, which will take place May 7-10, 2019 in Dallas, Texas. Formerly called FOCUS, JDA’s annual global customer conference, ICON takes the best of FOCUS – the leading conference for savvy supply chain and retail executives and up-levels it with an infusion of innovation to help customers digitally transform their business, increase competitive edge and positively impact the bottom line.

More than 2,000 delegates will attend ICON, which will include customer presentations focused on real results achieved using artificial intelligence (AI) and machine learning (ML).  JDA ICON is supported by more than 50 partner sponsors, including Diamond sponsors Microsoft and Panasonic, and platinum sponsors FourKites and Honeywell.  Many of these partners will demonstrate how they are leveraging JDA’s SCM Platform to build additional business and technology capabilities that embrace and extend JDA’s leading solutions portfolio using APIs.

“Delivering customer value is maniacal focus for JDA. As a testament to this, at ICON this year we’ll have more than 100 sessions led by our valued customers, including a number that will detail how they are leveraging edge technologies like AI and ML to deliver real business results and competitive advantage,” said Kevin Iaquinto, chief marketing officer, JDA. “This is the first big customer conference in the U.S. where we’ll welcome our colleagues from Blue Yonder and their customers that are using AI, ML and the Cloud to deliver amazing business results using our JDA® Luminate SaaS portfolio. We look forward to hosting all of our customers and partners in a few weeks!”

JDA ICON Keynotes – from Thrill Seekers to Leading Technologists

JDA ICON’s featured keynote is adventurer Erik Weihenmayer, the only blind person to ever scale the seven tallest summits in the world, and one of the most sought-after speakers in the world. JDA ICON customer speakers include Eugenio Dominguez Landa, Director, KOF Logistic Services at Coca-Cola FEMSA, Tyler Carter, Vice President of Technology at Starbucks, and Çaglayan Arkan, Global Lead, Manufacturing & Resources Industry, Microsoft. These keynote speakers will be joined by JDA CEO Girish Rishi, Chief Development Officer Desikan Madhavanur and Blue Yonder founder Dr. Michael Feindt and featured Blue Yonder retailer Orsay, who will dive into how AI and ML are helping them transform their business results.

250+ Content-Rich Tracks Span JDA’s Solutions Across Planning, Execution and Retail

ICON will explore how technology like AI and ML are fundamentally changing the way customers shop and do business – saving resources while fueling faster, more intelligent decision-making. ICON marries best practices and real-life examples with the future of supply chain, harnessing the power of the intelligent edge in addressing planning, retail and execution challenges. More than 70 Special Interest Group (SIG) meetings also give customers the opportunity to provide input on product direction and meet with individual product directors to exchange ideas and ask questions on the products they use.

Get a Glimpse into the Future Autonomous Supply ChainTM

This year’s Innovation Zone will demonstrate how companies can start to run their supply chains and retail environments more autonomously using applications like JDA® LuminateTM Control Tower to better predict and prevent disruptions across JDA’s supply chain planning, execution, retail solutions portfolio. Attendees will learn how to digitally transform product delivery, optimize forecasts, inventory and pricing, and create more seamless customer experiences from end-to-end.

JDA ICON Preceded by Supply Chain Industry’s First Developers Conference – JDA DEVCON

For the first time, JDA will host its first-ever developers conference one day before ICON begins, on May 6, 2019. JDA DEVCON will give developers, engineers and coders an opportunity to learn about JDA’s APIs and applications in a one-day immersive conference experience. With 250+ attendees in addition to the 2,000 ICON attendees, DEVCON will provide a hands-on look at JDA’s new AI-powered Supply Chain Management (SCM) Platform which enables customers as well as application development and technology partners to create cutting-edge applications on top of JDA’s solutions for the first time.

Ryan Lowdermilk, Product Technical Specialist with Microsoft and Manan Sanghvi is a Principal Solutions Engineer at MuleSoft will be DEVCON’s featured speakers. Attendees will get a first-hand look at JDA’s new AI-powered Supply Chain Management (SCM) Platform, learn what the key considerations are for JDA with Microsoft Azure as a development platform, and understand how data science, ML and AI play into  equation. With hands-on with workshop sessions on JDA’s Luminate and supply chain execution portfolios, this is a unique developer’s event not to be missed.

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About JDA Software, Inc.

JDA Software is the proven leader in artificial intelligence and machine learning (AI/ML)-driven supply chain and retail solutions for 4,000 of the world’s leading retail, manufacturing and logistics companies. JDA enables an Autonomous Supply ChainTM by connecting its cognitive SaaS solutions from end-to-end – across planning, execution and delivery – with a broad partner ecosystem, empowering customers to better predict and shape demand, transform their product delivery and deliver outstanding customer experiences. JDA’s world-class client brands include 75 of the top 100 retailers, 77 of the top 100 consumer goods companies, and 8 of the top 10 global 3PLs. Running JDA, you can plan to


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“JDA” is a trademark or registered trademark of JDA Software Group, Inc. Any trade, product or service name referenced in this document using the name “JDA” is a trademark and/or property of JDA Software Group, Inc.


JDA Software, Inc.
15059 N Scottsdale Rd, Ste 400
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