07 Май 2024
Press Release

New JDA Survey Finds More than Half of Manufacturers and Retailers Plan to Invest in Customer-Driven Data Science in the Next Five Years

The 2019 JDA Voice of the Category Manager Survey reveals category management professionals ride the wave of customer demand by investing in data-driven technologies In today’s customer-centric retail environment, the success of a company’s assortment strategy hinges on its ability to leverage data-driven insights and…