Story originally appeared in The Business Journals on September 24, 2020. Excerpts from the story below. To see the full story visit bizjournals.com.

Our GTM strategy is focused on vertical industries. We are seeing a rise in the need to communicate with our customers in a highly targeted, personal way. Our product roadmap and GTM model pivoted to a digital model with an emphasis on online demos, free product trials and virtual briefing centers being conducted. We focus heavily on digital, account-based marketing using LinkedIn and other channels. – Kevin Iaquinto, Blue Yonder