MarketWatch: Blue Apron is increasing capacity and hiring workers to meet coronavirus-related demand, stock soars more than 500%
Story originally appeared in MarketWatch on March 22, 2020. Excerpts from the story below. To see the full story visit MarketWatch.com.
As the coronavirus isolation wears on, Jim Hull, senior industry strategy director at digital-fulfillment platform Blue Yonder, thinks shoppers will become even more comfortable with online grocery, which has been slow to grow.
Hull also thinks people might start looking for more variety in their diets.
“[T]he longer this lasts, the less people will settle for frozen pizzas and reheated pasta — bolstering the case for Blue Apron and similar,” he said.
“[I]f the first orders come in with great quality vegetables and still-cool protein, they stand the chance of capturing a long-term customer instead of a short-term dabbler.”
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