Mass manufacturing based on economies of scale and low cost is giving way to an era of mass customization based on economies of scope. Manufacturers must augment the legacy manufacturing execution system (MES) of record. This is necessary to accommodate the content and embedded analytics required to offer variety, innovation, and prompt availability, which enables tech leaders to win, serve, and retain customers in a modern digital economy. This report shows tech leaders how to develop and communicate the vision for a manufacturing operations management (MOM) application portfolio that enables them to compete on variety, availability, and cost. Read the report here (subscription required).