Story originally appeared in the Phoenix Business Journal on Nov. 6, 2020. Excerpts from the story below. To see the full story visit bizjournals.com/phoenix.

The onset of the Covid-19 pandemic, with its consequent shortages in vital products for both consumers and businesses, put supply chains front and center in Americans’ consciousness.

For Blue Yonder, the pandemic served to validate the importance of a mission that’s always been top of mind. The Scottsdale-based logistics software firm helps companies worldwide maximize the efficiency of their supply chains, using artificial intelligence to help forecast product needs and increase the speed of deliveries.

“If anybody ever questioned what our purpose was, well, look at Covid-19,” Blue Yonder CEO Girish Rishi said.