This contributed story by Terence Leung, Senior Product Marketing Director with Blue Yonder, originally appeared in Logistics Viewpoints on the April 15, 2021. Excerpts from the story below. To see the full story visit

Many companies were in the midst of digitally transforming their supply chain when the Convid-19 pandemic hits. During that time, with great volatility, many companies struggled to keep pace with increasing customer expectations around delivery on-time.


Some manufacturing, consumer brand, retail and logistics service companies made ambitious goals to delight customers through digital transformation but in some cases significantly eroded profit margins. Some organizations invested in solutions that offer little more than knee-jerk reactions, resulting in not-obvious improvement to the bottom-line or even net losses.