ABM in Action: Blue Yonder Generates $14M+ In Pipeline With Agile ABM Ad Strategy
Blue Yonder,
juin 1, 2020
1 min read
Story originally appeared in ABM in Action in June, 2020. Excerpts from the story below. To see the full story visit documentcloud.adobe.com.
Blue Yonder learned to adjust and adapt during the pandemic by creating virtual experiences for target accounts and testing personalization on its website. The company’s agile strategy helped generate $14+ million in pipeline, largely by producing highly targeted plays with digital ads and content.
In The News
- Solutions Review: The Technology Transforming the Supply Chain
- Chain Store Age: How retailers benefit from new federal supply chain actions
- The Economic Times: Accenture and Blue Yonder celebrate opening of collaboration centers
- Fortune: It’s time to unshackle our supply chains
- Unite.AI: The Role of Generative AI in Supply Chains
Analyst Reports
- The Forrester Wave: Retail Planning Platforms, Q4 2023
- Gartner Voice of the Customer for Supply Chain Planning Solutions
- Gartner Market Guide for Retail Store Inventory Management Applications
- Forrester The Store Associate Tools Landscape, Q4 2023
- Gartner Voice of the Customer for Warehouse Management Systems
Media Relations Inquiries
Marina Renneke, APR
Global Corporate Communications Senior Director
Rossella Benti
EMEA Corporate Communications Director
mediarelationsteam@blueyonder.com
480-308-3037
Analyst Relations Inquiries
Celeste White
Vice President, Global Analyst Relations
analyst.relations@blueyonder.com