This IDC Perspective explores the transformative impact of GenAI on Latin America’s IT partner ecosystem and highlights opportunities for innovation and strategic growth. It emphasizes the importance of training, certification, and strategic partnerships in legacy modernization and AI analytics integration. Vendors and partners are advised to expand service portfolios and specialize in industry-specific capabilities to navigate GenAI adoption complexities. Consulting and support services are crucial in integrating GenAI technologies effectively. This document advocates enhancing customer engagement through intelligent data processing to drive actionable insights and sustainable competitive differentiation in an evolving AI-driven landscape. Read the report here (subscription required).