Story originally appeared in Forbes on Oct. 9, 2020. Excerpts from the story below. To see the full story visit

8. Make the interface intuitive, personal and friendly.

Routine decisions are mainly intuitive, gut-feeling decisions that are prone to human biases. Good, bias-free AI decisions often seem counterintuitive, leading to mistrust and resistance. This calls for a user interface that is intuitive, personal and friendly and which explains the AI decisions, allowing for human overwrite. Monitor its performance to gently teach and convince the user to trust the system. – Michael Feindt, Blue Yonder