Leading Mexican Footwear and Apparel Chain BHermanos Overhauls its Supply Chain Processes with JDA
BHermanos implements broad range of JDA warehousing and category management solutions to modernize their processes
JDA Software Group, Inc., today announced that BHermanos, a leading Mexican footwear and apparel chain has selected several JDA Warehouse Management, JDA Retail Planning and JDA Category Management solutions along with JDA Professional Services to replace its homegrown solutions as it looks to overhaul its supply chain processes for the digital age.
BHermanos or Hermanos Batta, is part of the Batta Group, with 230 stores encompassing footwear, clothing, accessories and electronics. The company has built itself up over the last 50 years as a strong, responsible company committed to quality and good service to their customers.
BHermanos was looking to re-align its processes and structure to a more digitalized supply chain strategy. Its goals included driving efficiencies across its warehouses while creating more localized assortments and floor plans at the regional level across its stores while enabling better control within the back office in terms of pricing and promotions.
BHermanos will deploy JDA Warehouse Management, JDA Warehouse Labor Management, JDA Allocation, JDA Size Scaling, and JDA Floor Planning Plus. BHermanos chose JDA based on its ability to offer the end-to-end software and services it needed, along with compatibility of the features and functionalities with BHermanos’ current infrastructure, and its demonstrated flexibility and expertise as a true strategic partner in aligning and modernizing its supply chain processes. BHermanos also selected JDA due to its deep expertise in the apparel industry, and its integrated end-to-end retail planning solutions that could support the company’s future growth and development.
BHermanos will leverage JDA solutions to better manage its workforce, improve the accuracy and traceability of its inventory, optimize the use of physical space and increase productivity. JDA Allocation – in tandem with JDA Floor Planning Plus – enhances and translates customer knowledge into pinpointed allocations, enabling BHermanos to optimize store-specific product assortments across its stores and best layout its floor plans based on shoppers’ purchasing behaviors.
“BHermanos has always been known for its vision of being the undisputed leader in the markets we compete. In order to maintain ourselves and move forward in such a changing world it was necessary to rethink our strategy in an integral way. A crucial part of this strategy is the information handling, as well as having powerful technological solutions that allow us to strengthen our position, increase sales and reduce markdowns,” said Jacobo Batarse Webb, supply chain director, BHermanos.
“To stand out in today’s unified commerce world, Mexican retailers need to differentiate themselves with excellent customer-centric service, customized assortments and high levels of product availability,” said Antonio Boccalandro, president, Latin America at JDA. “Business conditions are constantly changing, which means you need the flexibility to adapt quickly and continue to deliver on your brand promises. For decades, JDA’s best-of-breed solutions have delivered results for the world’s apparel leaders. We are delighted to help BHermanos align and modernize their supply chain processes to achieve greater levels of consumer satisfaction and boost increased sales opportunities.”
About JDA Software Group, Inc.
JDA Software is the leading supply chain provider powering today’s digital transformation. We help companies optimize delivery to customers by enabling them to predict and shape demand, fulfill faster and more intelligently, and improve customer experiences and loyalty. More than 4,000 global customers use our unmatched end-to-end solutions portfolio to unify and shorten their supply chains, increase speed of execution, and profitably deliver to their customers. Our world-class client roster includes 72 of the top 100 retailers, 71 of the top 100 consumer goods companies, and 13 of the top 16 3PLs. Running JDA, you can plan to deliver. www.jda.com
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